Our values

Cashmere, the material from which everything takes shape, is meticulously analyzed and selected at the headquarters in Casale Monferrato. The finest fibers, long and thin, begin here a journey that will transform them into the finished product.

André Maurice’s greatest heritage lies in its craftsmanship: choosing, customizing, and working the yarns, designing shapes and volumes, and taking care of every detail in the making. In addition, there is the value of passing on this know-how, training new generations, and building a company community founded on responsibility and belonging.

The brand’s mission is to offer not just a product, but an experience, combining artisanal excellence and contemporary design, while remaining faithful to a culture that places quality, research, and people at its core.