About us
André Maurice was founded in 1921 through the extraordinary intuition of Giulia Allario Scagliotti, who initiated the company's first artisanal knitwear production nestled in the rolling hills of Monferrato. In a complex post-war Italy, her resourcefulness turned a period of profound uncertainty into a gesture of boldness and entrepreneurial vision. From that original home workshop, tradition and technical know-how have been handed down with dedication through four generations, steadily evolving into an internationally recognized brand that seamlessly bridges a rich historical heritage with state-of-the-art textile technology.
The visceral bond with its homeland remains a founding pillar of the brand: Monferrato, a vineyard landscape officially recognized as a UNESCO World Heritage site, has always served as an inexhaustible source of aesthetic inspiration and the guardian of a unique craftsmanship that has made André Maurice knitwear a true hallmark of Italian elegance and excellence.
A Journey of Continuous Evolution
From the exquisite silk drapes created for the Vatican in 1925 to the first industrial-scale manufacturing led by Luigi Scagliotti in the 1960s, continuing through iconic advertising campaigns in Vogue and the decisive global expansion launched in the 1980s—every milestone has consolidated and enriched the value of a brand capable of constantly innovating without ever compromising its core identity.
Guided by the fourth generation under Andrea Scagliotti, André Maurice has projected its global vision through a targeted international expansion strategy: strategic new openings across key European and Asian destinations, the launch of the André Maurice Atelier line, the establishment of a Swiss subsidiary, five flagship boutiques in South Korea, and a recent strategic joint venture in China. A century-long heritage that preserves its history while continually looking to the future.
Made in Italy as a Philosophy
For André Maurice, "Made in Italy" is far more than a label of origin; it is a rigorous, transparent working method. Every single phase of the creative and manufacturing journey is carried out within the historic headquarters in Casale Monferrato, from initial design concepts to the final garment finishing. The brand's true strength lies in a fully integrated in-house supply chain, allowing meticulous control over every detail of quality and stylistic identity.
The meticulous sourcing of raw materials is a signature hallmark of the house: the finest yarns are imported directly from their regions of origin, such as the precious cashmere harvested from the Hircus goats of Inner Mongolia. Their softest, finest fibers—gathered by hand during traditional spring combing—are expertly crafted into timeless pieces that harmoniously combine supreme comfort, aesthetic refinement, and lasting durability.
Looking to the Future
After more than a century of achievement and evolution, André Maurice embraces the future with the same determination and passion that marked its beginnings. Today's commitment focuses on sustainability, including the complete energy efficiency transition of its manufacturing facility, the creation of an internal training academy dedicated to nurturing the next generation of textile talent, and the strategic consolidation of growth across key international markets.
With AM, the brand reinterprets its heritage through refined, modern collections defined by clean silhouettes and contemporary elegance, designed for an international audience: conscious, cultured individuals and global travelers who value understated luxury and uncompromising quality.
